Skip to main content

NEW YEAR MARKETING TIPS FOR INTENTIONAL STARTUPS

 By: Agosu Omoleye


Often times, marketing and other elements in the marketing mix are perceived to be expensive by startups when in the actual sense, it is an essential part of their business growth.

As against these common belief, marketing is highly affordable and as we have sound marketing programs that fit every business regardless of size or budget.

Credit: Tech build Africa

It does not matter if you run a modest media exposure budget or you operate on a very lean budget from Angel investors, the fact is that Intentional marketing in the early stages of a startup has many proven benefits. 

This enables the Startup to have a working knowledge of the business dynamics and the behavioral patterns of different segments of the market.

It also affords startups to understand which channel is most effective for customer acquisition and sales.

As the year is is starting and strategies for the new year are being documented as organizations take stock of their gains and losses in the eventful year, the points in the oncoming lines will be of benefit for the intentional startup in 2024.

The startup must note that content marketing costs almost nothing and therefore should start blogging immediately, using long-tail keywords to gain traction even without paid search ads.

If you don't have a website yet, create an account on Medium, LinkedIn, or an industry-specific content publisher and start creating visibility by  publishing blog posts to attract a sizeable followership.

Startups must maximize all the free tools available on each social media platform. As a reminder, Facebook offers free marketing tools majorly conceptualized for startup businesses.

As an intentional startup, automating the frequently asked questions on Facebook Messenger could positively impact your customer service response time and help customers get the information they require to make informed and rational purchase.

Startups must understand that it will not be business as usual in the coming year as competition will get even stiffer. A startup should have a list of keywords to reach the target audience. Because of a great number of content available online now, some businesses utilize long-tail keywords as well to reach customers. 

The startup must first identify the keywords, and then do a weekly review of where the business-owned pages rank on the search engine results page for each given keyword. 

For instance, a fintech outfit is trying to reach a broader market with keyword research. The fintech is headquartered in Abuja Nigeria, and users can transact on their website.

The fintech startup would keep a list of keywords like “Abuja Payquick” and “Payquick in Abuja” and Google them to see where their website ranks every week. It is recommended to use the Alexia Ranking site to acheive this.

If their website ranks in the top five on the search results page, that means the fintech startup has a solid Search Engine Optimization strategy.

They can continue to track these keywords on Google and record on a spreadsheet where their e-commerce website ranks each week. The aforementioned keywords are considered evergreen. Seasonal keywords could include “fast payment in Abuja” or “Safe transact” .

Sponsored social media Ads are big components of paid marketing campaigns and the good news is that as a startup, you do not need a large budget to start gaining traction through them.

 It is quite understandable if startups do not have the provisions for this in their lean budget, but it is worthy of note that free social media business accounts also go a long way in gaining traction when properly harnessed in a consistent manner that connects emotionally with the right market segment.

That way, when you start to grow rapidly and suddenly have thousands of dollars of marketing budget, you know just the right combination of strategies that will give you the highest return on investment.

Attracting local customers is crucial when you own a brick-and-mortar store.

Have you ever wondered how important it is to segment your targets by location? If your answer is NO, as an intentional startup you have to wake up to this in order to weather  the ever competitive business nature this year.

Comments

Post a Comment

Popular posts from this blog

Nipping Depression in the Bud Part One

  By: Agosu Omoleye Folks, let us start this write up by sharing this story Late Pa Gamaliel Onosede told me in 2008 as a fresh writer before my interview with him. My first major personality interview actually. A boy went to the sea side early in the morning for fresh breeze and he saw the waves bringing Oysters to the sea shore. He wondered how he could save the beautiful Oysters and started throwing them back into the sea one after the other. Soon it was almost dark and an old man came to him asking how many of these creatures do you think you can save? The young boy answered and said 'At least these ones will be saved'. This is deep! We can not do it all but we can play our parts to heal the world. Read this line by line and we hope to educate someone. Media in recent times has been agog with a mirage of content bordering on clinical depression, cases of suicide, suicide attempts, drug abuse and many more prevalently among the youth. Recent statistics have shown that the yo...
Post a Comment
Read more

MY JOURNEY DOWN THE CREATIVE CORRIDOR II

 By: Agosu Omoleye I started out well on the copy desk and soon grew to become the copy head in no time although I had to pay my price heavily to achieve this mark. Constant drills from my creative head would not let even the dullest brain lag. Researches and days of in-house creative critiques before client presentation is still green. Much so that my mouth curls in a smile when the memories sweep in. I recall that fateful afternoon when I was served a creative brief and behold it was a client trying to penetrate the Nigerian market with software. Sage pastel is accounting software and does not look like any of the Brands I have worked on in my early days as a copywriter. I knew at that instant that I was in for some “fun time” with the big boss himself. It did not come as a total surprise because the MD did the same when I was to be interviewed. He gave me a curt good morning with a nod, slapped a brief on the table right in front of me and said “hey, let’s see how good you are w...
Post a Comment
Read more

Tinubu and Obasanjo Graces Uzodimma’s Second Term Inauguration.

 By: Agosu Omoleye The former president, Olusegun Obasanjo was spotted at the event at the Dan Anyiam Stadium alongside some other dignitaries and party bigwigs.  President Bola Tinubu and ex-president Olusegun Obasanjo were among the top dignitaries at the inauguration of Governor Hope Uzodimma of Imo State for a second term in office.  Tinubu, who was earlier present at the event marking the 2024 Armed Forces Remembrance Day, landed at the Sam Mbakwe Airport in Owerri around 1 pm on Monday. He was accompanied by some government Combination: Olusegun Obasanjo and President Tinubu.  officials and was welcomed by Uzodimma and other party stalwarts. Obasanjo was also spotted at the event at the Dan Anyiam Stadium alongside other dignitaries. The Senate President Godswill Akpabio and the Speaker of the House of Representatives Tajudeen Abbas also attended the event. The Anambra governor Charles Soludo was represented by his deputy Onyekachi Ibezim. Despite the sit-...
Post a Comment
Read more