Ad-diction Media

By: Agosu Omoleye In a dramatic turn of events, the former Governor of the Nigerian Apex Bank,  Godwin Emefiele, announced the return of four trillion naira to the Economic and Financial Crimes Commission (EFCC). Former CBN Governor, Godwin Emefiele  This unprecedented move has elicited  various reactions among Nigerians. Some hail Emefiele as a hero for taking action against corruption, while others are skeptical about the motives behind this sudden return.  Firstly, it is essential to acknowledge the significance of such a large sum of money being returned to the anti graft agency. It is no news that corruption has been a longstanding issue in Nigeria, draining the country's resources and hampering national development. Emefiele's decision to return such a substantial amount is a strong signal to corrupt individuals that they will not go unpunished. It also demonstrates a commitment to sanitize the system and recover stolen funds. However, this move raises several ...

 By: Agosu Omoleye Often times, marketing and other elements in the marketing mix are perceived to be expensive by startups when in the actual sense, it is an essential part of their business growth. As against these common belief, marketing is highly affordable and as we have sound marketing programs that fit every business regardless of size or budget. Credit: Tech build Africa It does not matter if you run a modest media exposure budget or you operate on a very lean budget from Angel investors, the fact is that Intentional marketing in the early stages of a startup has many proven benefits.  This enables the Startup to have a working knowledge of the business dynamics and the behavioral patterns of different segments of the market. It also affords startups to understand which channel is most effective for customer acquisition and sales. As the year is is starting and strategies for the new year are being documented as organizations take stock o...

  By: Agosu Omoleye The global news stage especially after the covid experience has been flooded with Myriad of stories relating to the virus.  As we will recall, some theorists opined that the virus takes its root from Wuhan in China. Many stories and theories were proliferated in the media space especially the social media debunking the former claim while claiming that it was an American virus. Quite a lot of respected writers locally and internationally got submerged by the euphoria of this news and started reporting without knowing the concrete origin and research about the cure of the  the pandemic. A number of new media erred in their statutory functions during the pandemic and hopefully they will be able to stay relevant in the new world communication order. Misinformation and poor researches took canter stage and the gate-keeping concept of journalism witnessed brazen disregard. Tech giants took over the scene and had to control the online media to ...

 By: Agosu Omoleye  Leadership is an essential aspect of any society, as it is the force behind any meaningful progress, development, and genuine change. In the Nigerian context, a country with a complex history and diverse population, effective leadership plays a very vital role in addressing the challenges and unlocking the potential of the nation. A careful and thoughtful read of this article will crystalize the essence of leadership and its significance in the Nigerian situation. A fundamental aspect of leadership is the ability to inspire and steer others towards a mutual goal. In Nigeria, where unity and national cohesion have been longstanding issues, leaders must possess the capacity to bring people together, regardless of their ethnic, religious, penchants, race of ancestry or regional differences. Leaders must be able to paint a compelling vision of a united and prosperous Nigeria, instilling a sense of patriotism and shared destiny among its citizens. It is notewort...

 By: Agosu Omoleye I started out well on the copy desk and soon grew to become the copy head in no time although I had to pay my price heavily to achieve this mark. Constant drills from my creative head would not let even the dullest brain lag. Researches and days of in-house creative critiques before client presentation is still green. Much so that my mouth curls in a smile when the memories sweep in. I recall that fateful afternoon when I was served a creative brief and behold it was a client trying to penetrate the Nigerian market with software. Sage pastel is accounting software and does not look like any of the Brands I have worked on in my early days as a copywriter. I knew at that instant that I was in for some “fun time” with the big boss himself. It did not come as a total surprise because the MD did the same when I was to be interviewed. He gave me a curt good morning with a nod, slapped a brief on the table right in front of me and said “hey, let’s see how good you are w...

By: Agosu Omoleye  Angels truly exist among men. The day to day quest for survival and other socio economic factors has conditioned so many to behave in some manners. In the midst of all these, some have stood for what is right even when faced with unsavoury situations. They refuse to bend to economic or societal dictates by religiously adhering to moral principles. One of such men is Sir Remi Omotosho,  highly disciplined senior colleague to my father whom I met as a very young man in the early 2000's during my industrial attachment with Odu'a investment company limited. I recall how he would look at my small frame, smile and ask how am settling into the real world of public relations in the corporate affairs unit while training under Oloye 'Lekan Alabi who happens to be the current Agbaakin Olubadan of Ibadanland. Notable among the events that impressed me about Late Sir Remi Omotosho was the exit interview my father had with him while he was retiring from active service ...